Crafting Delights Online:
The Stone Bakery's Digital Rise with E-Commerce Website
Mobile First website for a local Dublin based bakery to help them enter the home-baking market by selling products online
Overview
Revitalising Traditions: The Stone Bakery's Journey into Home Baking with a Modern Web Presence
The Stone Bakery, a renowned business specialising in authentic breads and pastries, aims to tap into the home baking market by redesigning its web presence. Focused on a Dublin and national customer base, the initiative targets 55 to 70-year-olds who shop with mobile devices and have disposable income.
The solution was to create a user-friendly website for bread enthusiasts to build trust and engage with the authentic bakery. Offering insights into the bakery's history, bakers, and reviews, the website enables users to purchase bakery products, access home baking guides, and book classes. Prioritising accessibility for all users, including the elderly, the site will be responsive on all devices, with a mobile-first approach. Useful tools like a Unit Converter and Shopping List will assist users in home baking.
Brand Design
Creating a style guide helped us communicate brand values & maintain visual consistency
The bakery website design features a warm color palette, representing the bakery's warmth, with diverse colors reflecting product variety. High-contrast text and large UI elements enhance accessibility, while a friendly tone of voice communicates a welcoming atmosphere. Signika Negative, a familiar signage typeface, ensures readability, and rounded corners convey the softness of the bakery products.
Mobile-First Approach
Developing it mobile-first allowed us to focus on touch interactions, accessibility and app-like feel
The website adopts a mobile-first approach, catering to its target audience of home bakers who predominantly use mobile devices. The design process began with mobile devices and then scaled up for larger screens, incorporating CSS media queries to ensure responsiveness. This strategy resulted in an app-like user experience.
Wireframe Sketching
Time and budget constraints forced us to sketch website structure for quicker development
Rapid ideation and concept iteration began with dynamic paper wireframes, laying the foundation for a mobile-first design approach. This method facilitated the clear articulation of website content and structure, ensuring user-friendly navigation. The sketches served as a pivotal guide during the website design, providing a decisive direction. Prior to development, meticulous sketches were crafted for both mobile and desktop screens, ensuring a seamless transition from concept to execution.
Home Baking Feature
Bakery Unit Convertor was developed to help home-bakers convert baking units instantly
Encountering measurement challenges in home baking? Introducing the Bakery Unit Converter - a game-changer for home bakers. Seamlessly developed, this feature empowers bakers to effortlessly convert baking units, providing instant precision in every culinary creation. Elevate your baking experience with this essential tool designed for perfection in the heart of your kitchen.
Bakery Shopping Feature
Bakery Shopping List allows bakers to quickly add items they wish to shop for their baking needs
Ever find yourself forgetting key ingredients for your baking endeavours? The Bakery Shopping Feature is the solution. Recognizing the common problem of overlooked items, I designed the Bakery Shopping List to empower bakers to effortlessly compile and manage their shopping needs. Now, with a simple click, users can add essential items, ensuring a stress-free and organised baking experience.
Shopping Cart Feature
Fully functional & responsive bakery shop & cart helps bakers order items from home
A functional shopping cart was developed for the bakery shop. The cart was developed using Vanilla JavaScript and CSS. The cart allows users to add items to the cart, remove items from the cart, and update the quantity of items in the cart. The cart also calculates the total price of the items in the cart. The cart was designed to be responsive and works on all screen sizes. An empty state for the cart was also designed to ensure that the user is made aware when the cart is empty and to encourage them to add items to the cart by navigating to the shop page.
Social Proof
Testimonials, clients, journey, causes, & culture helps the brand establish trust with their customers
Building trust with customers is crucial, and that's where the Social Proof elements come in. Recognizing the challenge of establishing credibility, I incorporated elements such as testimonials, client stories, the brand's journey, causes it supports, and its culture to create a compelling narrative. This not only adds authenticity but also resonates with the audience, fostering trust in the brand. Explore how I've strategically woven these elements into the website to showcase the power of Social Proof in building meaningful connections.
Imagery
High-quality photographs of bakers in action and bakery products attracts more customers
Faced with the challenge of capturing customer attention, the High Quality Imagery emerged as a strategic solution. Acknowledging the significance of visual appeal, I addressed this issue by incorporating high-quality photographs showcasing bakers in action and the delectable range of bakery products. The result? An engaging and visually enticing platform that not only attracts but captivates customers.
Logo Design
Play of initials and bakery products create a memorable & impactful brand logo
The logo is a monogram featuring the initials 'S' and 'B' in a traditional stamp-like layout, with the brand name radially written around them. The 'S' is represented by two bread loaves brought together, while the 'B' resembles a bread slice with a bite taken out. The colour palette, inspired by earthy tones of bread, includes primary colours of yellow and ruby red. Signika Negative from Google Fonts is the chosen typeface for its clarity. Additionally, a simplified version is created for favicon and small screens, featuring only the monogram without radial text.
Web Development
Exploring possibilities with HTML5, CSS3, & Vanilla JavaScript in frontend development
In web development, I navigate possibilities using HTML5, CSS3, and Vanilla JavaScript to craft seamless and dynamic frontend experiences. From enhancing user interfaces to ensuring responsive designs, my approach involves harnessing the power of these core technologies to create engaging and user-friendly components and features.
GitHub Repository
HTML Forms
Handling user input validation in forms to enhance user experience
Encountering challenges with user input validation in HTML forms can disrupt the seamless flow of a website. Recognizing this issue, I've dedicated attention to developing effective solutions that enhance the overall user experience. By implementing robust strategies for handling input validation, my approach ensures real time input feedback, providing users with a smooth and frustration-free interaction.
Challenges & Lessons
Balancing brand consistency, complexity of e-commerce and accessibility for all users
Navigating the interplay of brand consistency, the intricacies of e-commerce, and ensuring accessibility for elder users presented notable challenges. However, these challenges have been invaluable lessons in striking a harmonious balance. Through meticulous design choices, I've learned to maintain brand identity while simplifying e-commerce complexities, ensuring a seamless experience for users of all ages.
Project Documentation