About Me

Led the design and development of the business website to promote utility software, achieving 30% enhancement in mobile responsiveness, 25% reduction in bounce rates and 20% rise in user engagement. Implemented SEO best practices with meta tags, keywords, and accessibility, gaining a 95+ score on PageSpeed insights by Google, driving a 870% surge in search traffic within two months post-launch. Developed a user-friendly onboarding form, leading to a 20% increase in completion rates and facilitating the successful MVP introduction within a short deadline.

Led the UX/UI design of inventory management software streamlining business operations and saving 40% time on tracking deliveries and inventory. Conducted journey mapping to identify pain points in deliveries and orders leading to 60% rise in user satisfaction. Created wireframes & prototypes in Figma to resolve complex design problems reducing development time by 40%.

Led the end-to-end UX design process for real estate client websites by increasing user engagement by 35%. Crafted low & high fidelity wireframes and prototypes in Figma to improve design communication by 70%. Conducted remote usability testing and user research to guide & iterate designs raising stakeholder buy-in by 40%. Implemented SEO best practices & performance optimisation on websites leading to 200% increase in monthly visits.

Redesigned and revamped company website twice with WordPress, resulting in 2,000+ avg monthly views and improved SEO for client, employee, and stakeholder attraction. Conducted extensive market research and user interviews to inform brand strategy, collaterals, and website development. Enhanced brand visibility on LinkedIn from 2,000 to 7,500 followers through a comprehensive strategy involving PR, social media, and email newsletters. Influenced user-centric design for 20+ architectural projects, coordinating with diverse professional teams in Agile project planning for 50,000sqm+ projects. Pioneered a modern graphical language for the company's project portfolio, refurbishing 100+ projects with clear and informative content. Illustrated 300+ architectural drawings into visually compelling diagrams for various platforms. Composed 35+ award submissions, contributing to winning 15+ national awards and securing speaker opportunities. Improved video content with 15+ interactive walkthroughs for immersive project pitches. Prepared detailed 100+ page project reports, presenting design decisions to both internal and external stakeholders.

Managed content creation for the company's website, producing 30+ project case studies and 100+ project graphics to ensure consistent branding. Successfully increased average monthly views from 100 to 1500. Led editorial design and curation for Architecture-Plus magazine, creating 60+ layouts and showcasing 25+ projects, resulting in a 30% increase in sales. Prepared content for 25+ award proposals, highlighting the company's achievements in architecture, engineering, and construction. Collaborated with 5+ fabricators and 4+ artists to coordinate the layout, composition, and installation of 65+ artworks, demonstrating project management, attention to detail, storytelling, and visual design skills.

Co-authored with 3 architecture design teams in the curation of 30+ design presentations, 100+ concept diagrams, 3+ physical models, 20+ digital models, and 100+ renderings of urban projects. Corresponded with the communications manager in designing 15+ brand collaterals with brand guidelines, including 3+ interior space branding concepts and 12+ architectural graphics for publications. Designed 50+ wireframes & mockups for design solutions with Photoshop & Illustrator, and received feedback from team members, showcasing the ability to ideate, & iterate for continuous improvement.