Simplifying Finances:
Presenting OneBill's Digital Solution for Utility Bills with Business Website
Mobile Responsive business website for Dublin based startup helping them communicate their services & designing a seamless onboarding process for new subscribers
Overview
Helping an Early-Stage utility tech startup attract and onboard new customers
OneBill Utilities Ltd. approached me to design and develop their business website and customer onboarding journey. Being an early-stage startup, while they had created the CRM dashboard to help customers consolidate and switch utility bill plans based on Machine Learning & Data Analytics, they were struggling to attract new customers. So, I decided to build their website to enhance their brand awareness and communicate their value proposition to the right audience with impactful content, SEO, and seamless onboarding.
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Testimonial
Appreciation by the founder of OneBill Utilities Ltd. for design & development work
Karan was instrumental in helping us create a clean and smooth customer journey for our website. Very creative and self motivated. We highly recommend his services and look forward to working with him again. - By Adem Ergen
Information Source
Overcoming the challenge of no social proof with information & trust building
One of the biggest challenges for initiating startups is the lack of any social proof in the form of testimonials, numbers, reviews, or recognition. To tackle this issue, we decided to elaborate on the information to guide new visitors about the business values, services, plans, pricing, FAQs, and ways to contact. This strategy to serve the website as an information source helped build trust with potential customers without much social proof.
Constraints
Tackling time & budget constraints with responsive Bootstrap UI Library
My client had a severe shortage of time and budget to spend any of it on UX research or multiple wireframe iterations. Still we conducted a brief competitor analysis to understand how similar products communicate their value and onboard customers. Ultimately we decided to sketch and develop the complete website leveraging plain HTML, Vanilla JavaScript and the Bootstrap UI library that allowed quick development with minimal style code & responsive behaviour.
GitHub Repository
Onboarding
Seamless customer onboarding form to increase conversion rates & subscriptions
Understanding the urgency of attracting new customers, we designed an intuitive onboarding form that streamlines the subscription process. By leveraging user-friendly interfaces and strategically placed calls-to-action, we aimed to reduce friction and enhance user engagement. The goal was to provide a hassle-free experience, ensuring that potential customers could effortlessly navigate through the onboarding process and swiftly subscribe to the utility plans offered by the startup. This approach was pivotal in maximising conversion rates and fostering a user-friendly environment that encourages subscriptions.
Mobile First
Responsive across multiple screen sizes to maintain consistent user experience
Adhering to a "Mobile First" approach, we ensured that the website remained responsive across various screen sizes, guaranteeing a consistent and seamless user experience. By prioritising mobile responsiveness, we aimed to accommodate users accessing the site on diverse devices, from smartphones to tablets and desktops. This strategy not only enhances accessibility but also aligns with contemporary user preferences, enabling OneBill Utilities Ltd.'s audience to engage with the platform effortlessly, regardless of the device they choose.
Simplicity
Minimalist, simple and impactful layout to effectively communicate value to customers
The design focused on clarity and conciseness, ensuring that essential information about services, plans, and benefits was easily digestible for visitors. By adopting a straightforward and uncluttered approach, we aimed to create a user-friendly environment that resonates with the target audience. The minimalist design with modern Bento UI grid not only enhances aesthetic appeal but also facilitates a more engaging and memorable user experience, emphasising the core value that OneBill Utilities Ltd. brings to its customers.
Imagery
Cheerful and relatable imagery to establish an emotional connection with visitors
Incorporating cheerful and relatable imagery was a key strategy to establish an emotional connection with visitors on the OneBill Utilities Ltd. website. By selecting visuals that evoke positive emotions and resonate with the target audience, we aimed to create an inviting and friendly atmosphere. The imagery not only served an aesthetic purpose but also played a crucial role in conveying the brand's personality and values. This intentional use of visuals helped forge a more profound and memorable connection with visitors, fostering a positive perception of the utility startup and enhancing overall user engagement.
Challenges & Lessons
Making quick, efficient and effective decisions can help overcome project constraints
With tight time and budget limitations, we prioritised decisive actions over prolonged deliberations. This approach allowed us to swiftly address issues, such as the absence of social proof, and implement solutions that proved instrumental in achieving project goals. The experience emphasised the importance of adaptability and strategic decision-making in the face of constraints, highlighting that a proactive and streamlined approach can lead to successful project outcomes even within challenging circumstances.